OUR PROCESS
Bringing Visions to Life in the Heart of Atlanta
Our Process For Branding
Step 1: Discovery and Consultation
Initial Consultation: We start with an in-depth consultation to understand your business, goals, target audience, and unique selling points. This helps us tailor our approach to your specific needs.
Market Research: We conduct thorough research on your industry, competitors, and market trends to identify opportunities and insights that will shape your brand and website strategy.
Step 2: Brand Strategy
Brand Positioning: We define your brand’s positioning, including its mission, vision, values, and personality. This ensures a consistent and compelling brand message across all touchpoints.
Visual Identity: Our graphic designers create a visual identity that resonates with your audience. This includes logo design, color palettes, typography, and other brand elements that reflect your brand’s essence.
Step 3: Content Creation
Content Strategy: We develop a content strategy that aligns with your brand voice and goals. This includes crafting engaging and SEO-friendly content for your website, blogs, and social media.
Photography and Graphics: Our team provides professional photography and graphic design services to create high-quality visuals that enhance your brand’s story and appeal.
Step 4: Website Design
Wireframing and Prototyping: We start with wireframes and prototypes to outline the structure and functionality of your website. This helps visualize the user journey and ensure a seamless user experience.
UI/UX Design: Our web designer, Francis Mossynski, creates a stunning, user-friendly interface that reflects your brand’s identity and engages your visitors. We focus on intuitive navigation, responsive design, and a visually appealing layout.
Step 5: Development
Web Development: Our development team brings the design to life using the latest technologies and best practices. We ensure your website is fast, secure, and optimized for all devices.
Content Management System (CMS): We integrate a CMS that allows you to easily update and manage your website content. We provide training to ensure you are comfortable with the system.
Step 6: Testing and Launch
Quality Assurance: We conduct rigorous testing to ensure your website functions flawlessly across all browsers and devices. This includes performance testing, security checks, and usability testing.
Launch: Once everything is perfect, we launch your website. Our team monitors the launch to ensure a smooth transition and immediate resolution of any issues.
Step 7: Post-Launch Support
Maintenance and Support: We offer ongoing maintenance and support to keep your website running smoothly. This includes updates, security monitoring, and troubleshooting.
Performance Analysis: We provide analytics and performance reports to track your website’s success and identify areas for improvement. This helps us refine and optimize your website over time.
Step 8: Continuous Improvement
Feedback and Iteration: We value your feedback and continuously seek ways to enhance your brand and website. Our iterative approach ensures your online presence evolves with your business needs and market trends.
Our Graphic Design and Logo Design Process
Step 1: Discovery and Consultation
Initial Consultation: We start with a comprehensive consultation to understand your business, goals, target audience, and specific design needs. This helps us tailor our approach to your unique requirements.
Requirement Gathering: We collect detailed information about your project’s scope, including your vision, design preferences, and any specific elements you want to incorporate. This ensures we have a clear understanding of your expectations.
Market Research: We conduct market research to analyze industry trends, competitor designs, and visual aesthetics that resonate with your audience. This provides valuable insights that inform our design strategy.
Step 2: Concept Development
Brainstorming: Our creative team brainstorms ideas and concepts based on the information gathered during the discovery phase. We explore various design directions and styles to find the best fit for your brand.
Mood Boards: We create mood boards to visually communicate the overall look and feel of the design concepts. This helps in aligning our vision with your expectations.
Sketching: We develop initial sketches and rough drafts of logo and graphic design ideas. This allows us to explore different concepts quickly and efficiently.
Step 3: Design
Logo Design: We create multiple logo concepts that reflect your brand identity and resonate with your target audience. Each concept is crafted with attention to detail and a focus on visual impact.
Graphic Design: Our graphic design services cover a wide range of needs, including marketing materials, social media graphics, packaging, and more. We ensure all designs are cohesive and aligned with your brand’s visual identity.
Color and Typography: We carefully select color palettes and typography that complement your brand and enhance the overall design. These elements play a crucial role in creating a memorable and effective design.
Step 4: Review and Feedback
Presentation: We present the initial design concepts to you, explaining the rationale behind each design choice. This includes mockups and visualizations to help you see how the designs will look in real-world applications.
Feedback: We gather your feedback on the presented concepts and discuss any revisions or adjustments you would like to make. Your input is invaluable in refining the design to meet your vision.
Step 5: Refinement
Revisions: We make the necessary revisions based on your feedback, refining the design until it perfectly aligns with your expectations. This iterative process ensures that you are completely satisfied with the final result.
Finalization: Once the design is approved, we finalize all elements, ensuring that the logo and graphic designs are polished and ready for use.
Step 6: Delivery
File Preparation: We prepare the final design files in various formats suitable for both print and digital use. This includes vector files, high-resolution images, and any other necessary formats.
Brand Guidelines: We provide a brand guideline document that outlines the proper usage of your logo and other design elements. This ensures consistency across all platforms and applications.
Step 7: Post-Delivery Support
Implementation Support: We offer support to help you implement the new designs across your brand’s touchpoints. This includes guidance on applying the designs to your website, marketing materials, and other media.
Ongoing Support: We provide ongoing support for any future design needs or updates. Whether you need additional graphics, tweaks to existing designs, or new design projects, we are here to assist you.
Performance Monitoring: We help you monitor the performance and impact of your new designs. This includes gathering feedback from your audience and making adjustments if necessary to ensure your designs continue to resonate.
Our Photography Process
1. Initial Consultation
Our journey begins with an initial consultation where we get to know you and understand your vision. Whether it’s a personal portrait session, a corporate photoshoot, or a large-scale event, we want to capture your unique story. During this meeting, we’ll discuss:
- Your goals and expectations
- Style preferences and inspiration
- Budget and timeline
2. Proposal and Planning
After understanding your needs, we’ll create a tailored proposal outlining the scope of work, pricing, and schedule. Once you approve the proposal, we move into the planning phase. This involves:
- Location scouting
- Scheduling
- Securing necessary permits and permissions
- Coordinating with any additional services (makeup artists, stylists, etc.)
3. Pre-Shoot Preparation
Before the shoot, we ensure everything is set for a smooth session. We will:
- Confirm all details and logistics
- Provide guidance on wardrobe and styling
- Conduct any necessary test shots or site visits
4. The Photoshoot
On the day of the shoot, our professional team will handle all aspects of the photography process. Our goal is to create a comfortable and enjoyable environment to capture the best moments. We focus on:
- High-quality lighting and composition
- Directing and posing subjects
- Capturing candid and natural moments
5. Post-Production
After the photoshoot, our work continues with meticulous post-production. This includes:
- Selecting the best images
- Professional editing and retouching
- Applying any special effects or enhancements as requested
6. Delivery and Review
Once the images are ready, we will deliver them in your preferred format. We offer:
- Online galleries for easy viewing and sharing
- High-resolution digital downloads
- Print options and custom photo albums
We will also schedule a review session to ensure you are completely satisfied with the final product.
7. Follow-Up
Our relationship doesn’t end with the delivery of your photos. We value ongoing relationships and are here for any future needs. We offer:
- Archival services for your images
- Special discounts for repeat clients
- Regular updates on new services and promotions
Our Web Design Process
Step 1: Discovery and Consultation
Initial Consultation: We begin with a comprehensive consultation to understand your business, objectives, target audience, and specific requirements. This helps us tailor our approach to your unique needs.
Requirement Gathering: We collect detailed information about your project’s scope, including desired features, functionalities, and design preferences. This stage ensures we have a clear understanding of your vision.
Market Research: We conduct market research to analyze industry trends, competitor websites, and user expectations. This provides valuable insights that inform our design strategy.
Step 2: Planning and Strategy
Project Planning: We develop a detailed project plan outlining timelines, milestones, and deliverables. This plan serves as a roadmap for the entire project, ensuring all tasks are completed on schedule.
Site Architecture: We create a sitemap to outline the structure and organization of your website. This ensures a logical flow of information and an intuitive user experience.
Wireframing: We develop wireframes to provide a visual representation of your website’s layout and functionality. This step helps in visualizing the user journey and refining the design concept.
Step 3: Design
UI/UX Design: Our design team creates a user-centric design that is both visually appealing and highly functional. We focus on intuitive navigation, responsive design, and an engaging user interface.
Mockups: We provide detailed mockups of key pages to give you a clear picture of the final design. This allows you to review and provide feedback before development begins.
Design Review: We review the design with you, making any necessary adjustments based on your feedback. Our goal is to ensure the design aligns with your vision and brand identity.
Step 4: Development
Front-End Development: We convert the approved design into a functional website using the latest technologies and coding standards. Our front-end development focuses on creating a responsive, interactive, and user-friendly interface.
Back-End Development: Our back-end developers build the server-side infrastructure, ensuring your website is fast, secure, and scalable. We integrate necessary functionalities such as databases, content management systems, and APIs.
Content Integration: We integrate your content, including text, images, videos, and other media, into the website. Our team ensures that the content is optimized for SEO and aligns with your brand message.
Step 5: Testing
Quality Assurance: We conduct thorough testing to ensure your website functions flawlessly across all browsers and devices. This includes performance testing, security checks, and usability testing.
Bug Fixing: We identify and resolve any issues or bugs that may arise during testing. Our goal is to deliver a polished and error-free website.
Step 6: Launch
Pre-Launch Review: We perform a final review of the website to ensure everything is perfect. This includes a comprehensive check of all features, functionalities, and content.
Launch: We deploy your website to the live server and conduct a final round of testing to ensure a smooth launch. Our team monitors the launch to address any immediate issues.
Step 7: Post-Launch Support
Training: We provide training on how to use and manage your new website, including updating content and utilizing any integrated tools or features.
Maintenance and Support: We offer ongoing maintenance and support to keep your website running smoothly. This includes regular updates, security monitoring, and troubleshooting.
Performance Monitoring: We track your website’s performance using analytics tools to measure traffic, user behavior, and other key metrics. This helps us identify areas for improvement and ensure your website continues to meet your goals.